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SOAR Running design and produce running apparel that does justice to the commitment and passion of runners globally. Encompassing textile innovation, pioneering design technology, sports science and the real-world experiences of runners.
We are on a mission to build the most collaborative running brand on the planet. Through our online hub we connect run clubs across London, highlight our favourite run routes across the city and showcase the top running events throughout the year. Creating a space where all runners can Run Together.
The Shoe Room is a physical and digital collection focused on performance running footwear. With a collection of shoes which expands across trail, race and everyday, curated for every runner. Head to the concept space in central London for gait analysis, unique running experience, coffee and to connect with like minded runners.